How Lip Balm Stood Out And Won Over Our Lips

The story behind the creation of EOS lip balm illustrates the beauty of a perfect merger between corporate industry know-how and startup culture ideals. EOS brand lip balm stood out among longtime oral care competitors such as Chapstick, because of its unique orb design, fun colors, and that it was created with female consumers in mind.

EOS stands for Evolution of Smooth and is currently a $250 million dollar company. Sanjiv Mehra is the CEO and co-founder of EOS and has many years of corporate expertise working with companies like Pepsi-Co. and Unilever. Mehra teamed up with startup experts Jonathan Teller and Craig Dubitsky, in order to make a lip balm product that was innovative in its design, appealing to women, made of quality products, and inexpensive.

EOS lip balm is a trendsetter among its mostly utilitarian looking competitors. Many women who used chapsticks and other lip balms in tubes, complained about the lack of flavor and color selections, the feel of the product, and how it was easy to lose their product. EOS comes in a tidy, fun orb shape, and makes you smile when you put it to your lips. The lip care industry needed some revitalization, and because of the success of the EOS model, many competitors have released their own orb or egg shaped lip balm products. The products are now available thru online merchants Lucky Vitamin and Racked.

EOS lip balm has been championed by Millenials and celebrities such as Miley Cyrus and Taylor Swift. The company has over 1 million sales a week and has a beautiful future ahead. Startup know how encouraged sales and growth of the clever lip balm product via social media like Instagram and Facebook. Corporate experience polished product development and in-house production, all with their own startup capital. EOS is a great company to watch and learn about market innovation.

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InnovaCare’s addition of three Experts To its Administration Team

InnovaCare is a medical organization providing Medicaid and Medicare health plans in Puerto Rico and North America, headed by Dr. Richard Shinto Richard is the Chief Executive Officer at InnovaCare company, PMC Medicare, and MMM Healthcare. Richard graduated from the University of California with B.S and from the University of State New York with a medical degree on withknown.com. He then proceeded to the University of Redlands and earned a Masters’ degree in B.A. Richard began his career as an intern practicing Pulmonology in South California.

He served as the Chief Operating and Medical Management Officer for Medical Pathways Management Company. He then joined NAMM California as its Chief Medical Officer. Rick Shinto then worked for MedPartners between the years 1996 and 1997 before leaving to join Cal Optima Health Plan located in Orange County of California State. In 2008, Richard was the Leader and Chief Executive Officer of Aveta Incorporation, a sub-branch of North American Medical Management of Illinois Incorporation until 2002.In 2016, Dr. Richard Shinto announced the addition of three administrative experts to the InnovaCare management. He stated that Jonathan, Mike, and Penny match the professional and integral standards set at the InnovaCare Health Organization. He continued to say that the three have a long history of expertise that they will use to progress the organization’s increasingly complex health care plans. He noted that the staff was privileged to accommodate the new members.

Jonathan Meyers will be the new Chief Actuary Officer of InnovaCare incorporation. His background as the former Director at Horizon BCBS for the Medicare and Medicaid plans and at HealthCare Plans in New York equip him for the position at InnovaCare. Jonathan also served as a consultant for employee rights, for organizations such as Johnson &Johnson and NorthWell Health, SEIU 199, AXA Financial and International PAPER, giving advice on the most suitable healthcare plans for their staff.

Mike Sortino, the appointed Chief Accounting Officer of InnovaCare, has an experience of over twenty years in insurance and more than five years in accounting. Before joining InnovaCare, Mike was the Controller of Samsung Fire and Marine Insurance Company Limited. Penelope Kokkinides has experience in supervising the visionary plans of the healthcare services for Centerlight HealthCare as the Chief Operating Officer and also the Vice President. She also served as Vice President at AmeriChoice and as the Chief Operating Officer at Touchstone Health. Penelope’s skills which also include managing Medicare and Medicaid, are a key qualification for the Chief Administrative Officer position at InnovaCare Health.

Fair Use or Scam?

The way that business operates is almost alien for those that are not used to their policies and procedures. This includes a myriad of different things, such as overhead costs, general business models and patent laws for products. The later topic has recently been the focus of scrutiny for information technology giant Securus Technologies, as there has been accusations against the company suggesting that their patent codes have expired. GTL, another company within the industry and a direct competitor of Securus Technologies, has made claims that Securus has been operating under expired patent codes, meaning that their products need to be released to the open market for fair use within other companies. Unable to accept these claims, Securus and a umber of their allies, have performed research into the amtter and discovered that they claims are not only baseless and completely untrue. Securus maintains its control over its products and it looks like they will for an extended period of time.

 

Securus is an interesting company as it provides communication support for incarcerated individuals currently residing within the United States prison system. Services and products such as video chat applications that can operate on both Android and Apple devices are just one example of the services that are provided to these clients. By using this application inmates are able to freely communicate with their loved ones without the need for physical forms of visitation. This not only saves customers time and money for visitation rights but it also generates peace of mind as family members no longer need to worry about security checks and transit time to the prison itself.

 

Securus will continue to do business as normal thanks to these accusations being proven inaccurate. They can continue to offer the same level of quality support to these people.

 

Andy Wirth Records Another Major Milestone in His Career as an Executive

Andy Wirth is a professional whose CV reads success and prowess in all the engagements he has had in different industries. Since his career kicked off, he has maintained a steady curve of upward movement and since he joined Squaw Valley Ski Resorts as an executive, he has attracted other companies that have showed interest in his style of leadership. He recently got an invitation to serve as the President and Chairman of the Reno-Tahoe Regional Air Service Corporation (RASC).

For over two decades, the RASC has been working hard to see the realization of the goals set by the airline. However, getting the right individuals to manage things has been the biggest challenge. But this seems to be over since Andy Wirth joined RASC as their chairman. He brings on board many years of experience and rejuvenates the body with his fresh and focused ideas that have worked before.

According to members of RASC, getting Andy Wirth to work in the position is one of the successes the company has made in recent years and they are optimistic his leadership will bring notable changes that will steer them to greater heights.

Functions at Squaw Valley Ski Holdings

Although Andy Wirth got appointed the chairman of RASC, he still continues to work at Squaw Valley Ski Holdings as the CEO. Squaw Valley Ski Holdings manages both the Squaw Valley Ski resort and Alpine Meadows resort and has been performing excellently since they appointed Andy Wirth to the leadership position.

About Andy Wirth

Andy Wirth has built his career over a long period and his investment in knowledge has been a major boost to the way he handles things. He is one of the professionals who elevated the Squaw Valley Ski Holdings from a struggling position to becoming a successful company and one of the most preferred tourist destinations both locally and internationally.

Additionally, Andy Wirth has invested his time in philanthropy and supporting projects that can make the world better. He is a member of different community service organizations and derives pleasure in activities that are aimed at cleaning the environment.

The Inspirational Life of NorkaLuque

Norka Martínez Luque is the new air of positivity that inspires us to pursue our dreams to reality. Her story is full of inspiration and motivation since she does not know the word “impossible.” The Venezuelan is a dreamer who discovered her passion for top of music at a tender age and has always been keen on her goal of delivering hope messages in her music.

Early Life

As a kid with the unreserved support from her parents, Norka Martínez Luque began her musical classes with voice practice, piano, ballet as well as flamenco while pursuing her education. Luque studied Business Administration in France where she received degrees in Culinary Arts, Marketing, and Fashion. It was while in France when she got the opportunity to become part of a band. That kept her connected to her mission of becoming a singer. However, it was only four years ago when Emilio Estefan Jr. the renowned musical producer exhibited interest in her efforts and opened the door to her dream of singing. That is an opportunity that most talented artists dream of getting. She feels so blessed that Emilio liked her musical project. She said that working with him was a miracle because of every day; she learns something new. Her faith together with her conviction that she can make a better world enabled her to overcome a massive personal crisis she was going through in her life. Also, that helped her realize the simple fact that being alive is a miracle by itself.

Mentorship

A superb team of producers, under the leadership of Emilio Estefan Jr., includes the HermanosGaitán, Luigi Giraldo, and Archie Pena among others who helped a lot in the production of the song Milagro. The song is a major hit in the US, Puerto Rico, and Venezuela among other countries, and it is debuting as one of the favorite in the coveted Latin Music Billboards. Milagro song is a mixture of Caribbean sounds, reggae as well as Mediterranean traces which combine with a lovely message. That has made Milagro a success.

Milagro Message

With the song Milagro, she wants to relay a message of hope to people who may be overwhelmed by a personal crisis like the one she went through. She is praying for a miracle to change their sad lives. She is the result of many situations which have allowed her to value life much more and come to the realization that her destiny is music. It is the medium by which she wants to transmit love. She is the best of female pop musician.

Geoff Cone Knows the Truth of New Zealand

Some people may think that living in New Zealand will be a dream come true or that they will be able to do anything that they want without having to pay taxes. This is something that is not true and something that can be a major problem for the people who move there for the reason of lowering their taxes.

The one thing that people can do in New Zealand is see how much each of the people in the country paid in taxes in the past. This allows them to be able to see the difference in tax brackets and be able to see a possibility of what they will be paying when they move to the country. It allows them the chance to have complete tax transparency. New Zealand has long boasted the tax transparency that it has for all of the people who live in the country.

Even though tax-free living is not a possibility in New Zealand, it is possible to be able to live tax-free in other countries. There are so many different options when it comes to the way that things are done in other countries that people can always choose what they want to do in the country that they are in. The tax-free countries allow people to be able to make as much money as they want without being burdened with very high taxes that could take away from the large amount of money that they would take home if there weren’t any taxes that they needed to pay.

Geoffrey Cone has worked hard to make sure that people know about tax-free countries. He is instrumental in preparing the tax haven lists and this has allowed him the chance to see which types of countries will be best for people to live in. It has allowed Geoff Cone to make sure that he is doing the best for the clients that he serves and has given him the opportunity to improve things for all of the people who he works with. It has also allowed him the chance to improve the business that he has and increase his client base.

There are many ways that Geoff Cone has been able to learn about New Zealand. First and foremost, he came from New Zealand. He also worked to learn the tax laws in the country so that he could advise people who were making a move to the country. By learning as much about New Zealand and the laws there, he was able to help people who may not have been able to enjoy everything that New Zealand has to offer. It has helped him to be more successful at his global law mission.

Learn more: http://whoswholegal.com/profiles/52792/0/cone/geoffrey-cone/

New Zealand According to Geoff Cone

New Zealand is a country that has drawn many people in the past few years. It has recently been one of the hottest destinations for people who are looking to move to a different country and the good reasons behind it are nearly endless for the people who want to make a major move. Learn more: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10846049

One of the reasons people move to New Zealand is because they think that they are going to get a huge tax break because it was previously reported that the country was a tax haven. It is not a tax haven, though, and people are sometimes disappointed with what is going on in the country once they get there and they realize that they are not going to get the great tax breaks that they once thought they were getting. There are many countries that are tax havens, but New Zealand is not one of the countries that has ever been on the list.

People who live in New Zealand may be disappointed that they are not getting great tax breaks, but they will probably be pleased with the transparency of the taxes in the country. It is really a model for transparency when it comes to taxes and this is something that allows people to know what they are really getting for their money that they pay out of the money that they have already made. There are many ways that the country uses the taxes and they make sure that they always tell their citizens, as well as other countries, about.

It is Geoff Cone’s business to make sure that people know about New Zealand. That is his home country and he knows a lot about both living there and the policies that the country has. He wants people to be aware of what goes on in New Zealand and what the tax situation is really like. He also wants people to know that it is definitely not a tax-free country but that there are many different tax-free countries that the people who are moving can move to when they are planning on making a move.

Geoffrey Cone is one-half of a global law firm. He makes a lot of decisions for the firm and helps people who are planning on moving to different areas with the decisions that they need to make. Since he is a global attorney, he is able to help nearly anyone who needs his help when it comes to making a move. He is confident about the services that he provides and knows a lot about taxes in different countries. He has helped to develop the tax haven list of countries for people who want to make the move to a tax-free destination.

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How You Can Take Charge Of Your Brand’s Online Reputation Management

As Socrates once quoted, the best way to earn a positive reputation is to decide to be what you want to be. In this regard, the path to achieving proper reputation management is closing the gap between your business and the perceptions people have of it. If this is to be applied in the digital marketing setting, the expression, clarity and consistency of the campaign will either work in favor of the business or lower its reputation.

Factors that affect the reputation of a brand

As a CMS WiRE article explains, the factors highlighted below are more likely to affect the reputation of a brand.

  1. Clear purpose definition

Stakeholders are less likely to believe the message the brand is passing if there is not a definite brand narrative and purpose. This process begins internally and goes all the way to include your employees, who are taken as Reputation.com ambassadors. They should be articulate as regards to the vision of the company and if the narrative of the brand or company is lost in them there is likely to be a crisis that may reveal the weaknesses of the brand.

  1. Global reach

Although the online world is global, the effect of the message shared by a brand may have regional interpretation. The organization’s narrative should resonate with local audiences while maintaining consistency with the outer world.

  1. Crisis communication

During crises most businesses go into panic mode and this could send a stark message to the audience. This is the best time for the brand to show itself well and reveal even more. How a crisis is handled determines future outcomes and affects the perception of the business among potential customers.

  1. Monitor and improve

The reputation of a brand is earned based on the events that happened in the past and what happens in current setting. Mistakes are often part of the engagements the brand makes and these are just opportunities as they allow for change and improvement. Therefore, it is vital to keep monitoring brand sentiment and feedback so you can analyze the movement of the reputation of the business.

Atlanta Hawks Owner Sues Insurance Company

Bruce Levenson, (see, brucelevenson.com) the former owner of the Atlanta Hawks, is now filing a lawsuit against New Hampshire Insurance Company. This lawsuit is regarding a breach of contract regarding the settlement due to the claims that had been made from a past general manager Danny Ferry. This lawsuit is not affecting any of the currents board of Directors of the Hawks ownership or owner Tony Ressler. This civil action has been put in place for a breach of contract and insurance bad faith. The previous ownership of the Atlanta Hawks claims but their insurance policy covered losses related to wrongful termination. Levenson other board of director members notified their insurance company in the spring of 2015 that they believed they were covered for such losses.
When asked by ESPN, a spokesperson for the current ownership of the Atlanta Hawks stated that they were very aware of the ongoing issue. However, they were not willing to make any further statements as has their ownership has no ties to past ownership. This current lawsuit is not only looking for the unpaid losses to be repaid but is also looking for a 50% additional penalty of the unpaid loss and all attorney fees to be covered.

http://www.prnewswire.com/news-releases/undergrads-and-graduate-students-mastering-philanthropy-300038081.html

Susan McGalla Just Wants People To Work Hard, Not Get Caught Up In Stereotypes

Susan McGalla is a successful executive who hasn’t let anything deter her from her dreams. She is the founder of P3 Executive Consulting in Pittsburgh, a Director of Strategic Planning and Growth for the NFL’s Pittsburgh Steelers, and the former president of American Eagle. Susan McGalla advises other startup companies and large corporations in both the retail and financial industries, is on the boards of charitable organizations like the Magee-Women’s Hospital’s Research Institute, and is on the Board of Advisors at her alma mater Mount Union College. She has spoken at universities and gatherings for young women where she has encouraged them to pursue their dreams in the field that they want.

The way Susan McGalla encourages these young women is by giving them a different perspective than what they may have heard from their peers or the mainstream media. For her, achieving her career goals was not about “breaking the glass ceiling” that is sometimes referred to in stereotyping women’s roles in the workplace. Instead, McGalla believes in working hard like her parents taught her at a young age, and applying that work ethic at every job she does. She has never expected anything to be handed freely to her because of her gender, and is against any sort of entitlements for women.

Susan McGalla grew up in a small town in East Liverpool, OH and was taught from a young age that life would be difficult and she’d have to work for her dreams on about.me. She attributes much of her success in life to the principles her parents taught her and holds them up as shiny examples to be revered. She got her bachelor’s from Mount Union College and got a corporate position at Joseph Horne Company in 1986. After 8 years there, she became a Chief Merchandising Officer with American Eagle Outfitters in 1994, the company with which she would ascend to her executive career on ireport.cnn.com. McGalla had her obstacles throughout her 15 years there, but her hard work and ideas paid off as she helped the company reshape their brand, and attract a lot more customers through new fashion designs after becoming president of the entire brand. In 2009, McGalla joined the board at HFF, and not long after formed P3 Executive Consulting, LLC.