FreedomPop deserves great kudos for its innovative practices. The Los Angeles budget mobile phone/data company has come up with an excellent new idea: zero-rated service for WhatsApp users.
How does that work? Basically, even if the a FreedomPop user’s data is depleted to absolute zero, the user can still access WhatsApp. No one every has to be out of the WhatsApp loop.
FreedomPop does understand that each and every market is different. In the United States and the United Kingdom, simply offering a tremendous deal on mobile service and data was more than enough to draw in scores of customers.
In Spain, a little extra work needed to be done. Tapping into the popularity of WhatsApp was necessary in order to connect better with the Spanish consumer base. Since FreedomPop does not employ a generic marketing approach in every marketing as the management of the company realizes this would not be a wise path to take.
FreedomPop, however, has not signed any specific partnership agreements with WhatsApp or its parent company Facebook. Honestly, FreedomPop doesn’t have to form a partnership just to exclude users from data charges on apps.
Spain is the prized third market FreedomPop wants to enter. The territory could prove to be a lucrative one. Since 70% of mobile customers in Spain are active with WhatsApp, it is no surprise FreedomPop wants to keep these potential customers happy.
Venture Beat has the whole story on FreedomPop’s plans in Spain. The article truly does cast light on the brilliance of the company.