How Lip Balm Stood Out And Won Over Our Lips

The story behind the creation of EOS lip balm illustrates the beauty of a perfect merger between corporate industry know-how and startup culture ideals. EOS brand lip balm stood out among longtime oral care competitors such as Chapstick, because of its unique orb design, fun colors, and that it was created with female consumers in mind.

EOS stands for Evolution of Smooth and is currently a $250 million dollar company. Sanjiv Mehra is the CEO and co-founder of EOS and has many years of corporate expertise working with companies like Pepsi-Co. and Unilever. Mehra teamed up with startup experts Jonathan Teller and Craig Dubitsky, in order to make a lip balm product that was innovative in its design, appealing to women, made of quality products, and inexpensive.

EOS lip balm is a trendsetter among its mostly utilitarian looking competitors. Many women who used chapsticks and other lip balms in tubes, complained about the lack of flavor and color selections, the feel of the product, and how it was easy to lose their product. EOS comes in a tidy, fun orb shape, and makes you smile when you put it to your lips. The lip care industry needed some revitalization, and because of the success of the EOS model, many competitors have released their own orb or egg shaped lip balm products. The products are now available thru online merchants Lucky Vitamin and Racked.

EOS lip balm has been championed by Millenials and celebrities such as Miley Cyrus and Taylor Swift. The company has over 1 million sales a week and has a beautiful future ahead. Startup know how encouraged sales and growth of the clever lip balm product via social media like Instagram and Facebook. Corporate experience polished product development and in-house production, all with their own startup capital. EOS is a great company to watch and learn about market innovation.

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