Chris Burch is highly regarded in the worlds of tech and finance. Burch has invested widely in a number of innovative firms. As founder of Burch Creative Capital, he stays a step ahead of the curve when it comes to new developments in a variety of industries.
Over the years, Chris Burch has made investments in a variety of start-ups including Poppin, Zeel and Nanoleaf. Whether it’s furniture, personal care or lighting, Burch knows a good thing when he sees one. He has a knack for knowing what will resonate with consumers, and what business plans look viable.
At first, tech and fashion seem like an unlikely pairing. However, consider the popularity of wearables in recent years. Whether it’s an Apple Watch, Google Glass or a FitBit, these items have quickly become popular household names. Burch sees this trend continuing to expand into the fashion space.
For example, he gives the example of Dutch designer Anouk Wipprecht. As a fashion designer, Wipprecht has broken new ground by making avant-garde yet functional items. These include the DareDroid dress, which makes drinks. Wipprecht has also invented the PseudoMorph, which is a self-painting dress. Although these garments will probably never be 9-to-5 wear for the average worker, they demonstrate that the functionality of fashions is expanding.
Another example Burch mentions is the wearable airbag. Designed to protect cyclists in the event of a crash, this item was designed with form and function in mind. While almost no one wants to wear safety gear, the airbag looks sleek and inobtrusive enough to gain an audience.
Burch also notes that materials are changing. Advances in recyling technology have made it possible to use materials like rubber tires and copper in garments. This not only contributes to a futuristic, innovative look, it also reduces the demand for natural resources. For example, fibers like linen and cotton require a lot of water and space to be grown and processed.
Chris Burch’s insights into wearables and fashion signal an interesting new direction for the industry. Technology is no longer separated from the arts. In fact, they are becoming more integrated than ever before.