How Fabletics has Penetrated the Fashion Industry.

Fabletics is a firm that has majored in selling fashionable athleisure wear. It is owned by Kate Hudson who is a top actress and entrepreneur. The company retails its products to female customers. The commodities that it sells are referred to as athleisure wear due to their use in athletics and leisure activities. The main products that the firm sells are swimwear, loungewear, dresses, sports tops and bras, caps, dresses, leggings, and many other accessories. Fabletics is recognized for the combination of fashion, fitness, and professionals clothing. It is a brand of its own, and it ensures that all its customers feel active, beautiful, and comfortable.

 

The enterprise has managed to meet the fashion needs of many renowned celebrities in the United States and the rest of the world. Kate Hudson’s company ensures that all women access top notch active wear that is pocket-friendly and also meet their fitness preferences. The clothes make individuals feel positive, and therefore, encouraging them to lead a healthy lifestyle. The athleisure wear products make women look sexy even during workout sessions at the gym. The activewear market had a huge gap before Fabletics was established in 2013.

 

The growth rate of Fabletics has been rapid during the three years that it has been in the industry. It boasts of more than one million subscribers, and it was valued at about $250 million by 2016. The company is big enough to compete with Amazon, which was a pioneer in the e-commerce sector. Amazon has been selling its products online for several years, and about 20 percent of the online shoppers depend on it. Fabletics is profitable despite the stiff competition in the sector. It has established its business beyond the U.S borders. The firm has branches in France, Spain, Netherlands, Germany, Canada, and the United Kingdom.

 

Fabletics has an excellent subscription package that has attracted many clients and enabled it to be successful. Amazon cannot match the membership design that the company uses. Fabletics has gained a wealthy clients base and has managed to retain its long-term customers. The use of reverse showrooming has also facilitated the growth of the company. The technique allows individuals who have registered as members to view the products online and also visit stores where they can shop.

 

Kate Hudson has established 16 brick and mortar stores in the U.S. The number of clients who need the products of the firm has been rising every year, and therefore, its plans to open 12 more physical shops across the country in 2017. This will ensure that customer can easily access products whenever they need them. The brick and mortar stores have also been assisting the firm in determining the fashion trends and tastes in different localities. New clients who would like to subscribe to Fabletics’ services are required to answer a few questions that allow the company to understand the products that they prefer. Stylists use the answers to decide on the best products that they can offer to the members.

 

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