Brazil has been touted as having one of the fastest growing economies in the world. This has mainly been buoyed by a strong banking sector, which is dominated by notable institutions such as Bradesco. This is the 2nd largest Brazilian bank in terms of customer numbers and assets. The bank is headed by Luiz Carlos Trabucco who serves as its president and chief executive officer.
Mr. Trabuco has diligently served in various capacity within Bradesco for nearly 40 years. He has been part and parcel of all the major decisions that have been undertaken by the banking giant during this time. His longevity in the industry has elevated him to a legendary status, which explains why he is always called upon to give his expert opinion on matters pertaining to different sector of the economy. Mr. Trabuco’s insightful opinions are valued by both political and business leaders.
What Makes Mr. Trabuco Tick?
Mr. Trabuco is known to be an indefatigable corporate executive who has an in-depth understanding of the Brazilian banking culture and the financial services industry in general. Over the years, he has also nurtured his managerial skills to an extent that fellow corporate executives and upcoming bankers look upon him as their source of inspiration.
Luiz is similarly a highly approachable leader whose down to earth demeanor surprises those that he interacts with. This, coupled with impressive networking skills, has helped establish him as a colossus in the banking industry. Mr. Trabuco’s impeccable networking skills have similarly come in handy since they have enabled him to bag lucrative deals on behalf of Bradesco.
Mr. Trabuco’s Career Progression
Luiz has had a spectacular rise in the corporate world. He holds a degree from the Faculty of Philosophy, Science, and Letters at the University of Sao Paulo. Despite lacking an educational background in banking, he has defied all odds to succeed in an industry that he joined as an eighteen-year old novice. When he joined Bradesco, Mr. Trabuco worked as an office clerk. Nonetheless, his discipline and willingness to learn saw him elevated to more senior positions.
Luiz served in various departments within Bradesco before he was appointed the company’s marketing directors at a relatively tender age of 33 years. This appointment coincided with unprecedented success for the bank since he helped formulate marketing strategies that helped it penetrate new territories. During this time, Bradesco’s corporate social responsibility efforts were equally enhanced.
Mr. Trabuco’s corporate star continued shining after being appointed to head the insurance division of Bradesco. Upon this appointment, he established a solid business model that enabled the division to gain an incredible market share of 35%. Bradesco’s leadership took note of his flawless leadership abilities and consequently, appointed him as the bank’s president and CEO in 2009.
Success at Bradesco
Mr. Trabuco’s stint at Trabuco has been characterized by massive success both in the boardroom and beyond. The impact of his leadership was felt immediately after his appointment because he helped streamline the bank’s operations into a single chain of command. For the past eight years, Bradesco has also been at the forefront as far as mergers and acquisitions are concerned. For instance, Luiz recently spearheaded the bank’s acquisition of HSBC Brazil in a deal worth an incredible $5 billion.
Luiz has similarly helped establish a higher institution that focuses on training corporate managers. Under his leadership, Bradesco has also expanded at a remarkable rate and currently has branches in most Brazilian towns. For this reason, Mr. Trabuco has been awarded prestigious honors including being named Entrepreneur of the Year in Finance twice. He has also been a recipient of the Don Quixote Trophy.
Find more about Luiz Carlos Trabuco: https://www.youtube.com/watch?v=3xDktJglYEQ