Banco Bradesco, the premier financial services and banking firm based in Brazil, has finally chosen its CEO to lead the firm from March 2018. Per the bank declaration on Feb. 5, 2017, Octavio de Lazari Junior, the current President of Bradesco Seguros Group – the insurance arm of the banking firm, will lead the bank in the place of current CEO, Luiz Carlos Trabuco Cappi. Interestingly, Lazari Junior was also serving as a vice president to Banco Bradesco. He is also one of the longest-serving executives of the bank. Per the latest information, the upcoming CEO, aged at 54, will continue to hold its leadership role in Bradesco Seguros Group.
It was in October, last year, Trabuco Cappi elected as the Chairman of the bank, and that made the management to look for a new CEO in his place as the rules of the bank do not allow him to hold both the position for more than six months. Though he is the CEO and Chairman of the firm now, he will hand over the office of CEO to Lazari Junior on March 12, 2017, after the new director board gives its nod for the appointment. The bank confirmed that the merits of both Trabuco Cappi and Lazari Junior are well accepted by the fellow executives and would help to retain the prominent position of the bank in the domestic and international financial sky.
While coming to Lazari Junior, he just entered the bank at the age of 15 to work as an office boy as he was employed by an agency based in São Paulo. His hard work made him the manager of the agency within a few years. In 1998, he was directly employed by the bank and started offering his services in the credit area. Lazari Junior became a director and took care of the Retail, accounting services for the Corporate, and SME services. By 2010, he was promoted to the department director with responsibilities of loans and finances of the banking firm.
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After two years, he was inducted into the Executive Board of the banking firm. In early 2017, he was appointed to the current roles: vice president of the bank and CEO of the insurance division. Lazari Junior also became an executive director at the banking firm. He is part of a number of national commercial and industrial associations in the country. He is a board member of Cibrasec, the Interbank Payments Chamber, CNF, and more. Lazari Junior completed his graduation in economics from the SP and earned his specialization in marketing and financial strategies from FIA.
While coming to Luiz Carlos Trabuco Cappi, the journey of his career started in 1969 when he joined Bradesco as a junior clerk, merely at the age of 18. He consistently grew in the organization, and by 1984, Trabuco Cappi became a department director in the bank and continued his role until 1992. Later, he served as the president and CEO of Bradesco Vida e Previdência, until 1998. Trabuco Cappi was also inducted into the boards of the Brazilian division of ArcelorMittal – a prominent steelmaking firm with presence across the globe. In March 2003, he took the responsibility of Bradesco Seguros Group as its President.
Finally, Trabuco Cappi became the president of the bank in 2009 and did a number of growth initiatives including the acquisition of other banks and financial operations. He played the most active role in the acquisition of Brazilian operations of HSBC. Trabuco Cappi implanted high-quality digital banking solutions to the customers of the bank, which is currently used by more than 50% of its customers. He secured his post-graduation from FESPSP in Socio-Psychology.
Find more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco