As Socrates once quoted, the best way to earn a positive reputation is to decide to be what you want to be. In this regard, the path to achieving proper reputation management is closing the gap between your business and the perceptions people have of it. If this is to be applied in the digital marketing setting, the expression, clarity and consistency of the campaign will either work in favor of the business or lower its reputation.
Factors that affect the reputation of a brand
As a CMS WiRE article explains, the factors highlighted below are more likely to affect the reputation of a brand.
- Clear purpose definition
Stakeholders are less likely to believe the message the brand is passing if there is not a definite brand narrative and purpose. This process begins internally and goes all the way to include your employees, who are taken as Reputation.com ambassadors. They should be articulate as regards to the vision of the company and if the narrative of the brand or company is lost in them there is likely to be a crisis that may reveal the weaknesses of the brand.
- Global reach
Although the online world is global, the effect of the message shared by a brand may have regional interpretation. The organization’s narrative should resonate with local audiences while maintaining consistency with the outer world.
- Crisis communication
During crises most businesses go into panic mode and this could send a stark message to the audience. This is the best time for the brand to show itself well and reveal even more. How a crisis is handled determines future outcomes and affects the perception of the business among potential customers.
- Monitor and improve
The reputation of a brand is earned based on the events that happened in the past and what happens in current setting. Mistakes are often part of the engagements the brand makes and these are just opportunities as they allow for change and improvement. Therefore, it is vital to keep monitoring brand sentiment and feedback so you can analyze the movement of the reputation of the business.
Bruce Levenson, (see, brucelevenson.com) the former owner of the Atlanta Hawks, is now filing a lawsuit against New Hampshire Insurance Company. This lawsuit is regarding a breach of contract regarding the settlement due to the claims that had been made from a past general manager Danny Ferry. This lawsuit is not affecting any of the currents board of Directors of the Hawks ownership or owner Tony Ressler. This civil action has been put in place for a breach of contract and insurance bad faith. The previous ownership of the Atlanta Hawks claims but their insurance policy covered losses related to wrongful termination. Levenson other board of director members notified their insurance company in the spring of 2015 that they believed they were covered for such losses.
When asked by ESPN, a spokesperson for the current ownership of the Atlanta Hawks stated that they were very aware of the ongoing issue. However, they were not willing to make any further statements as has their ownership has no ties to past ownership. This current lawsuit is not only looking for the unpaid losses to be repaid but is also looking for a 50% additional penalty of the unpaid loss and all attorney fees to be covered.
Susan McGalla is a successful executive who hasn’t let anything deter her from her dreams. She is the founder of P3 Executive Consulting in Pittsburgh, a Director of Strategic Planning and Growth for the NFL’s Pittsburgh Steelers, and the former president of American Eagle. Susan McGalla advises other startup companies and large corporations in both the retail and financial industries, is on the boards of charitable organizations like the Magee-Women’s Hospital’s Research Institute, and is on the Board of Advisors at her alma mater Mount Union College. She has spoken at universities and gatherings for young women where she has encouraged them to pursue their dreams in the field that they want.
The way Susan McGalla encourages these young women is by giving them a different perspective than what they may have heard from their peers or the mainstream media. For her, achieving her career goals was not about “breaking the glass ceiling” that is sometimes referred to in stereotyping women’s roles in the workplace. Instead, McGalla believes in working hard like her parents taught her at a young age, and applying that work ethic at every job she does. She has never expected anything to be handed freely to her because of her gender, and is against any sort of entitlements for women.
Susan McGalla grew up in a small town in East Liverpool, OH and was taught from a young age that life would be difficult and she’d have to work for her dreams on about.me. She attributes much of her success in life to the principles her parents taught her and holds them up as shiny examples to be revered. She got her bachelor’s from Mount Union College and got a corporate position at Joseph Horne Company in 1986. After 8 years there, she became a Chief Merchandising Officer with American Eagle Outfitters in 1994, the company with which she would ascend to her executive career on ireport.cnn.com. McGalla had her obstacles throughout her 15 years there, but her hard work and ideas paid off as she helped the company reshape their brand, and attract a lot more customers through new fashion designs after becoming president of the entire brand. In 2009, McGalla joined the board at HFF, and not long after formed P3 Executive Consulting, LLC.
The M&A Advisor announced in August that Madison Street Capital has been named as a finalist in the 15th Annual M&A advisory awards. The M&A Advisor was established in 1998 to offer judgment and insight into the process of capital mergers and acquisitions by companies and financial professionals. This award is widely respected in the financial services industry because it recognizes a company’s excellence in finance, restructuring, and deal making.
The M&A Advisor was founded to offer insight and intelligence on the process of Merger and Acquisitions activities. In addition to being named as a finalist, Madison Street Capital has also been nominated for being the Boutique Investment Banking Firm of the Year and also as making the International and Industrial Deal of the Year. The International and Industrial Deal of the Year nomination is in recognition of Madison Capital’s role in aiding the acquisition of Acuna & Associates S.A. by Dowco, one of Madison’s long-standing clients. Madison Capital’s senior managing director Karl D’Cunha, led the Dowco effort. D’Cunha went on to state that the acquisition of Acuna and Associates was also a complex cross-border transaction that had a great number of complex parts and that it felt good to be recognized for the effort put into making the deal work.
The M&A Advisor award winners will be announced at the 15th annual awards celebration on Wednesday, November 9th at the New York Athletic Club.
Madison Street Capital is an international investment banking firm that specializes in corporate advisory services involving mergers and acquisitions, financial opinions and financial advisory services. They can provide these services to both public and private businesses. One of the priorities that they assume with a business is that they view emerging markets as the driving force behind their client’s growth. As a consequence of this, they focus a large part of their assets on those markets. The also have the ability to assist our client base in a diverse number of industries. As an investment banking firm, we focus on the middle market to provide a variety of services including corporate advisory, business valuation for financial reporting and financial opinions.
We are also able to supply the best merger and acquisition available today to help assist clients in understanding the true value of a company. This is a vital service that can provide an accurate picture of a company’s true state and nature of opportunities available. Because of these qualities, we have a history of excellence and reliability in the investment banking world as a leading provider of services to middle market companies.
Learn more: http://madisonstreetcapital.org/
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Asset protection is one of the important factors that should be given first priority by every asset owner to ensure proper wealth management. More often, many people who own and hold assets fail to have the experience and time to manage their assets. This therefore calls for the need of experienced financial advisers such as Wealth Solutions. Wealth Solutions offers a broad spectrum of services that aim at helping clients manage their assets, grow as well as protect their assets. This firm works with an end goal of making positive and significant difference in the lives and endeavors of individuals, small business owners as well as families.
Making Lives Better
Wealth Solutions is a successful investment advisory firm located in Austin, Texas. This firm majors in the provision of personalized and comprehensive financial planning services to individuals, families as well as small business owners that own assets. The services provided are personalized simply because different clients tend to have different financial needs and so proper attention is necessary to achieve amazing results. Wealth Solutions operates in a number of areas including Marble Falls, Bastrop, Georgetown, Houston and New Braunfels. This has therefore made it easy for clients to access the services at their own comfort.
Being in the financial industry for over two decades, Wealth Solutions has a clear and perfect knowledge on financial markets. This firm strongly believes that financial strategies should be changed frequently basing on the dynamic nature and forces of the financial markets. This is one of the reasons that makes Wealth Solutions come up with perfect and innovative investment solutions for its clients. Through its employees, this firm works to assist customers minimize prevalent risks that occur within the financial industry.
About Richard Blair
Richard Blair is the man behind the success and achievements of Wealth Solutions. He founded this firm in 1994 and under his direction this firm has achieved great success in the financial industry. All his life, Blair has been obsessed with the urge to help others hit their targets and goals. Upon realizing his natural aptitude for finance, he took the initiative to assist people with planning with an aim to better their future.
Upon graduating in 1993, Richard Blair began his lifelong career in financial markets. A year later he established Wealth Solutions and this was after his realization that most people lacked sound financial advice. Through his help, most clients have learned ways for proper financial planning thus inviting a brighter future.
When researching on some of the most influential individuals in the United States, one individual in particular stands out for not only his contribution to the world of business, but for also his contributions in building his family legacy and for continuing to build a multi-billion dollar business. This individual is Dick DeVos, a businessman, a philanthropist, as well as a dedicated family man who has been inspired to carry on the family business and to make his father proud. As the son of the creator of Amway Corporation, Dick DeVos has always felt as though he has had some large shoes to fill.
As a prominent member of this well known family, Dick DeVos has dedicated decades of his life to the family business and has recently branched off from the world of business in order to pursue some of his favorite hobbies. In most recent news, Dick DeVos has joined the liquor business to fulfill a dream that Dick DeVos has had for quite some time. This dream involves Dick DeVos becoming a prominent investor within the liquor industry to help create some of the most time consuming and rewarding products that are created around the world every year. With the some and effort that Dick DeVos provides, nothing but success can be seen in the future.
The new distillery that will receive the investments of Dick DeVos and his wife is a distillery that was opened to the public in 2013 and has since then grown to be a popular distillery that is known for not only the high quality products, but also for the excellent service that is provided. The new investments that have been made will officially help expand the distillery to a 9,000 square foot facility that will also consist of a 50-seat tasting room as well as a kitchen that will be used to provide appetizers that will compliment the drinks.
Currently this distillery distributes to over 100 different locations which include events and even restaurants that continuously praise the efforts of this distillery. Dick DeVos and his new partner are excited to see where the new growth of this company continues to take the distillery. With many part-time and full-time workers at this distillery, Dick DeVos and his new partner will soon be welcoming more individuals to the team that will help continue to preserve the name of this prominent distillery in Michigan.
The current digital age is one that has left many companies and individuals confused about how best to protect themselves from negative reviews and Online attacks from rivals and disgruntled former employees. Business.com has recently been exploring the problems that can occur when rivals or disgruntled individuals seek to damage the reputation of a brand Online; many people believe there is little they can do to reverse this damage, but according to OnlineReputationReviews.com, the growing industry for Online reputation management is changing the way we all see ourselves Online.
Many people who look to post negative comments or damaging information to the Internet set out with a defined plan to cause problems for a brand by making sure comments are placed on high traffic Websites that rank highly on search engine results pages. Online reputation management can take many forms, but those who have already seen damage done Online will usually look to focus on the removal of damaging information from the Internet. In general, working with a professional Online reputation management from the formation of a brand is now the best option as search engine and social media results for a brand can be tracked to make sure no damaging information makes its way Online.
The identification of major issues should always take place as soon after they are posted as possible so the damaging information can be removed as quickly as possible to cause as little damage as possible. This can mean keeping a check on various social media, including Snapchat and Instagram that many brands currently ignore despite their fast level of growth on many levels.
The simple steps taken by individuals on a regular basis to protect themselves Online should always remain in place for larger companies or individuals when it comes to Online security. Regular password changes and the limiting of available information being placed Online are just two of the simple steps each and every person should take as they embark on life in the digital age of the 21st century.
Stressed out about date night? Spending hours trying to figure out what to wear? Some women feel that they have to spend forever in front of the mirror wearing the most fancy of clothes or the cutest little black dress for a romantic evening out, but what if this is no longer the case? What if wearing sporting gear is now an option? Actress Kate Hudson has introduced her newest line “Athleisure,” now making it perfectly acceptable to feel comfortable anytime of the day. In her interview with Marie Claire Magazine, Hudson not only shared her new line of dresses, the Fabletics but she shared the unique versatility of the bikini tops which also function as sports bras.
The magazine asked Hudson about such things as exercising in the dresses and if undergarments were actually needed under the dresses. Kate Hudson reassured that the dresses of Fabletics were made out of the same fabric as the workout gear in her line; however, an individual would probably not want to work out in the dress. As for bras or Spanx, some of the dresses have built in bras and the material does offer great support in the way of not needing a bra or Spanx. As for the bikini tops, the material offers the same support as the dresses and is designed to be performance based. For now, Hudson’s goal is to keep Fabletics line affordable and of outstanding quality.
Offering great shopping prices, great fashion options, and shopping privileges that other companies do not allow to their customers is something that Fabletics stresses. This company is a one stop-shopping source for all things unique! In order to be eligible for Fabletics’ privileges, a customer must be a VIP customer. However with “skip a month” shopping options and fabulous low prices, it is no wonder that Fabletics founded under JustFab has reached a VIP member count of close to 4 million. Source: http://www.fabletics.com/the-summer-refresh.htm
Not all women can be described as having gorgeous hair that is shake-worthy enough to make it on television, as Emily McClure put it. This whole idea was the reason behind her test using Wen by Chaz hair care products [see, http://www.wenhaircare.com/] on her fine hair for a week, and while she may not be ready for the big screen, she was certainly ready to clue the public in on the secret behind what they had been viewing in the media.
Well, actually, it really is not a secret–the experiment proved positive. Plenty of photo evidence was provided throughout the test to demonstrate the effectiveness of the product. Contrary to most experiments, though, was day one, as it proved to be immediately beneficial to the test as a whole. Though McClure was not thrilled about the amount of product necessary for each wash, she was joyous to experience the beautiful hair that resulted.
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Scents such as Mandarin Italian Fig, Sweet Almond Mint, an Amazon best seller, and Lavender make every wash more enjoyable. To sweeten the deal even more, Wen by Chaz also has the same, perfect products for dogs, with a formula packed full of essential oils, vitamins, and amino acids. It can also be bought from Sephora.
Latin culture has a new voice. Norka Luque appears to be the fresh new face of Latin America. This time, however, Latin America has a face that is connected to a Venezuela star. This is rare because many of the people that have represented Latin culture in American have actually been American born artists.
Norka could have easily pulled in the hot producers in American culture and quickly became a success in America. She wants to reach American crowds, but she did not want to abandon her Venezuelan roots. Norka has made it clear that she has her heart in Venezuela and her first mission in music is to encourage uplift all of those that are trying to heal in Venezuela.
Norka Luque considers it a blessing just to be alive. She has become someone that is able to embrace so many things in Latin culture. It only seems right that she is representing Latin America through her music. She is sexy, but she is also a woman of great faith. She is playful and energetic. Norka is compassionate and eager to soar in the music industry. All of these elements to her character have made people see the value of her rise for stardom. They can see that Venezuela is a place that produces talent. This is what Norka wants, and she also desires to present herself with a rich Latin sound. The salsa fad may be something that goes in and out of American pop culture, but this sound never leaves Latin culture. That is why she wanted to put a salsa mix of her singles out there for her Venezuelan natives to enjoy.
She has also spiced things up with her urban feel to her singles as she added a rap remix to “Milagro.” She is turning up the heat and giving people the chance to see her many different sides as she works on her album.
No artist – even one that represents Latin culture – wants to be pigeonholed into a certain type of sound. An artist like Norka Luque wants to be able to expand her audience as she pleases. She wants to have the type of sound that breaks beyond what is expected from her cultural influences. Find Norka Luque on Facebook to learn more.