Women in Business: Lori Senecal, Global CEO of CP+B

Lori Senecal is the current worldwide CEO of Crispin Porter + Bogusky advertising agency, and the former global executive chairperson of KBS. She is the one behind the creation of MDC’s strategic vision, thus expanding its exclusive model by working along with MDC and partners Agencies in advisory roles to encourage growth and teamwork. Lori also portrays her leadership obligations in collaborating with customers to help maximize logical frameworks across partner potentials. Previously in KBS she was focused on the worldwide vision of the agency and its growth.For the last five years Lori Senecal has developed a new initiative for KBS and kindled a movement for media over the metaphor of innovation to real invention, thus making KBS to become a symbol of invention. Lori believes that it takes genuine inventions to convey a real competitive power for products or services.

Lori also inspires workers to discover the careers they love. She has fostered and nurtured several affection projects and charities raised by employees by way of company innovation contests to motivate and stimulate employees in the agency, while encouraging culture and invention.Prior to Crispin Porter + Bogusky advertising agency and KBS, Lori has worked as the President of the McCann Erickson New York flagship office and before then as the worldwide McCann Worldgroup’s chief innovation officer. At McCann, Senecal established the TAG logic, which is a marketing masterpiece entity for young adults.

Lori frequently gives out business intuitions and idealistic leadership through speaking meetings, television interviews, op-Eds, and award tribunals. She was titled one of Ad Age’s females to watch for in 2014 and in 2013 she was awarded a Quantum Leap award at the AWNY Game Changer Awards. She is the founder of the Isaac+ award, which honors inventive students. She has also been the jury chair of Isaac Awards for the past two years.Since joining Crispin Porter + Bogusky advertising agency in 2015, Lori has made an overwhelming significance on both culture and business, establishing an absolutely modernized global organization that is energetic, cooperative, and inventive, contributing to international consistency and also a powerful local market elegance.

Eric Lefkofsky: The Business Of DNA

The three famous letters DNA are an abbreviation for Deoxyribonucleic acid. Everything that a person physically is can be traced back to the best genetic coding of their DNA. It’s truly amazing that something we will never see with the naked eye is directly responsible for our entire physical being. With the changing of our genetic structure over thousands of years, humanity has changed mostly for the better. Unfortunately, there are still ailments that exist in the blueprint of the human genome. Geneticists toil endless hours to understand and correct these ailments. It’s difficult work and organizations like Tempus require the greatest of minds to achieve this goal.

Tempus is a company at the forefront of incredible genomic technology. Tempus is currently developing an operating system that will acquire, file and accurately access genomic data. By having massive amount of genomic data filed away, physicians will be able to more accurately treat their patients by having an understanding of their illness at a genetic level. This understanding comes from a blend of both molecular and clinical data to better personalize patient treatments.

Tempus was co-founded by entrepreneur Eric Lefkofsky, who is also known as the CEO of Groupon, an e-commerce marketplace. As the co-founder and CEO of Tempus, Lefkofsky guides the vision of the company while providing the proper choices to keep the company financially afloat. As a founder and CEO of multiple companies such as the aforementioned Groupon, the supply chain management company Echo Global Logistics, marketing company Inner Workings, advertising and software company Mediaocean, the data analytics company Uptake, and a venture capital firm Lightbank, Eric Lefkofsky is more than qualified at the helm of Tempus.Revolutionary work is being done at Tempus to provide doctors with a better means to serve their patients. With each day humanity’s genetic future looks even brighter.