Fabletics is a firm that has majored in selling fashionable athleisure wear. It is owned by Kate Hudson who is a top actress and entrepreneur. The company retails its products to female customers. The commodities that it sells are referred to as athleisure wear due to their use in athletics and leisure activities. The main products that the firm sells are swimwear, loungewear, dresses, sports tops and bras, caps, dresses, leggings, and many other accessories. Fabletics is recognized for the combination of fashion, fitness, and professionals clothing. It is a brand of its own, and it ensures that all its customers feel active, beautiful, and comfortable.
The enterprise has managed to meet the fashion needs of many renowned celebrities in the United States and the rest of the world. Kate Hudson’s company ensures that all women access top notch active wear that is pocket-friendly and also meet their fitness preferences. The clothes make individuals feel positive, and therefore, encouraging them to lead a healthy lifestyle. The athleisure wear products make women look sexy even during workout sessions at the gym. The activewear market had a huge gap before Fabletics was established in 2013.
The growth rate of Fabletics has been rapid during the three years that it has been in the industry. It boasts of more than one million subscribers, and it was valued at about $250 million by 2016. The company is big enough to compete with Amazon, which was a pioneer in the e-commerce sector. Amazon has been selling its products online for several years, and about 20 percent of the online shoppers depend on it. Fabletics is profitable despite the stiff competition in the sector. It has established its business beyond the U.S borders. The firm has branches in France, Spain, Netherlands, Germany, Canada, and the United Kingdom.
Fabletics has an excellent subscription package that has attracted many clients and enabled it to be successful. Amazon cannot match the membership design that the company uses. Fabletics has gained a wealthy clients base and has managed to retain its long-term customers. The use of reverse showrooming has also facilitated the growth of the company. The technique allows individuals who have registered as members to view the products online and also visit stores where they can shop.
Kate Hudson has established 16 brick and mortar stores in the U.S. The number of clients who need the products of the firm has been rising every year, and therefore, its plans to open 12 more physical shops across the country in 2017. This will ensure that customer can easily access products whenever they need them. The brick and mortar stores have also been assisting the firm in determining the fashion trends and tastes in different localities. New clients who would like to subscribe to Fabletics’ services are required to answer a few questions that allow the company to understand the products that they prefer. Stylists use the answers to decide on the best products that they can offer to the members.
The story behind the creation of EOS lip balm illustrates the beauty of a perfect merger between corporate industry know-how and startup culture ideals. EOS brand lip balm stood out among longtime oral care competitors such as Chapstick, because of its unique orb design, fun colors, and that it was created with female consumers in mind.
EOS stands for Evolution of Smooth and is currently a $250 million dollar company. Sanjiv Mehra is the CEO and co-founder of EOS and has many years of corporate expertise working with companies like Pepsi-Co. and Unilever. Mehra teamed up with startup experts Jonathan Teller and Craig Dubitsky, in order to make a lip balm product that was innovative in its design, appealing to women, made of quality products, and inexpensive.
EOS lip balm is a trendsetter among its mostly utilitarian looking competitors. Many women who used chapsticks and other lip balms in tubes, complained about the lack of flavor and color selections, the feel of the product, and how it was easy to lose their product. EOS comes in a tidy, fun orb shape, and makes you smile when you put it to your lips. The lip care industry needed some revitalization, and because of the success of the EOS model, many competitors have released their own orb or egg shaped lip balm products. The products are now available thru online merchants Lucky Vitamin and Racked.
EOS lip balm has been championed by Millenials and celebrities such as Miley Cyrus and Taylor Swift. The company has over 1 million sales a week and has a beautiful future ahead. Startup know how encouraged sales and growth of the clever lip balm product via social media like Instagram and Facebook. Corporate experience polished product development and in-house production, all with their own startup capital. EOS is a great company to watch and learn about market innovation.
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Stressed out about date night? Spending hours trying to figure out what to wear? Some women feel that they have to spend forever in front of the mirror wearing the most fancy of clothes or the cutest little black dress for a romantic evening out, but what if this is no longer the case? What if wearing sporting gear is now an option? Actress Kate Hudson has introduced her newest line “Athleisure,” now making it perfectly acceptable to feel comfortable anytime of the day. In her interview with Marie Claire Magazine, Hudson not only shared her new line of dresses, the Fabletics but she shared the unique versatility of the bikini tops which also function as sports bras.
The magazine asked Hudson about such things as exercising in the dresses and if undergarments were actually needed under the dresses. Kate Hudson reassured that the dresses of Fabletics were made out of the same fabric as the workout gear in her line; however, an individual would probably not want to work out in the dress. As for bras or Spanx, some of the dresses have built in bras and the material does offer great support in the way of not needing a bra or Spanx. As for the bikini tops, the material offers the same support as the dresses and is designed to be performance based. For now, Hudson’s goal is to keep Fabletics line affordable and of outstanding quality.
Offering great shopping prices, great fashion options, and shopping privileges that other companies do not allow to their customers is something that Fabletics stresses. This company is a one stop-shopping source for all things unique! In order to be eligible for Fabletics’ privileges, a customer must be a VIP customer. However with “skip a month” shopping options and fabulous low prices, it is no wonder that Fabletics founded under JustFab has reached a VIP member count of close to 4 million. Source: http://www.fabletics.com/the-summer-refresh.htm