Whitney Wolfe Bumbling Her Way to Success

Whitney Wolfe is the founder and Chief Executive Office of Bumble, a female focused dating app. Before creating Bumble she was the co founder and Vice President of Marketing for Tinder. It was her that helped grow Tinder into one of the world’s biggest dating platforms, using her superb marketing skills.

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After a sexual harassment and discrimination case, Whitney Wolfe decided to leave Tinder and start her own company. She wanted a place that gave women a voice in the digital dating world, and so Bumble was created and came to life in 2014. Since then the app has gained over 30 million users and continues to grow everyday. It’s a very simple premise that gives women the power in the dating world. On Bumble, women must make the first move. That’s it.

Whitney Wolfe didn’t stop at dating though. Bumble now has ways to make friends through Bumble BFF, and professional connections through Bumble Bizz. Whitney Wolfe has made it her goal to never change the point of Bumble though, and was recently named one of the most influential people this year. She always represents authenticity and self empowerment.

Wolfe is currently working to expand her app to greater distances. The company recently spent $1 billion to expand into the New Zealand market. They were already widely successful in Australia and wanted to continue that upward trend. With three apps under the Bumble brand Whitney Wolfe sees nowhere to go but up.

Wolfe currently holds a 20% stake in her company and another 79% is held by Badoo founder Andrey Andreev. Both wanted to focus on an app that gave women a safe environment, but also held those who behaved inappropriately responsible for their actions. She is also focused on women in business, not just in her app. The Bumble company’s employees are 85% women.

Wolfe has a Bachelor of Arts in International Relations from the Southern Methodist University. She also attended the Paris Sorbonne University. At only 29 years old, Wolfe is amazingly successful in both her career at Tinder, and her new one at Bumble. She is happily married to Michael Herd. She and her husband are both entrepreneurs. She has Bumble, while her husband is a restaurateur. Ironically the two did not meet on a dating app of any kind, but instead in real life. Wolfe still was the one to make the first move though.

Whitney Wolfe’s Social Media: twitter.com/whitwolfeherd?lang=en

Women in Business: Lori Senecal, Global CEO of CP+B

Lori Senecal is the current worldwide CEO of Crispin Porter + Bogusky advertising agency, and the former global executive chairperson of KBS. She is the one behind the creation of MDC’s strategic vision, thus expanding its exclusive model by working along with MDC and partners Agencies in advisory roles to encourage growth and teamwork. Lori also portrays her leadership obligations in collaborating with customers to help maximize logical frameworks across partner potentials. Previously in KBS she was focused on the worldwide vision of the agency and its growth.For the last five years Lori Senecal has developed a new initiative for KBS and kindled a movement for media over the metaphor of innovation to real invention, thus making KBS to become a symbol of invention. Lori believes that it takes genuine inventions to convey a real competitive power for products or services.

Lori also inspires workers to discover the careers they love. She has fostered and nurtured several affection projects and charities raised by employees by way of company innovation contests to motivate and stimulate employees in the agency, while encouraging culture and invention.Prior to Crispin Porter + Bogusky advertising agency and KBS, Lori has worked as the President of the McCann Erickson New York flagship office and before then as the worldwide McCann Worldgroup’s chief innovation officer. At McCann, Senecal established the TAG logic, which is a marketing masterpiece entity for young adults.

Lori frequently gives out business intuitions and idealistic leadership through speaking meetings, television interviews, op-Eds, and award tribunals. She was titled one of Ad Age’s females to watch for in 2014 and in 2013 she was awarded a Quantum Leap award at the AWNY Game Changer Awards. She is the founder of the Isaac+ award, which honors inventive students. She has also been the jury chair of Isaac Awards for the past two years.Since joining Crispin Porter + Bogusky advertising agency in 2015, Lori has made an overwhelming significance on both culture and business, establishing an absolutely modernized global organization that is energetic, cooperative, and inventive, contributing to international consistency and also a powerful local market elegance.