Women in Business: Lori Senecal, Global CEO of CP+B

Lori Senecal is the current worldwide CEO of Crispin Porter + Bogusky advertising agency, and the former global executive chairperson of KBS. She is the one behind the creation of MDC’s strategic vision, thus expanding its exclusive model by working along with MDC and partners Agencies in advisory roles to encourage growth and teamwork. Lori also portrays her leadership obligations in collaborating with customers to help maximize logical frameworks across partner potentials. Previously in KBS she was focused on the worldwide vision of the agency and its growth.For the last five years Lori Senecal has developed a new initiative for KBS and kindled a movement for media over the metaphor of innovation to real invention, thus making KBS to become a symbol of invention. Lori believes that it takes genuine inventions to convey a real competitive power for products or services.

Lori also inspires workers to discover the careers they love. She has fostered and nurtured several affection projects and charities raised by employees by way of company innovation contests to motivate and stimulate employees in the agency, while encouraging culture and invention.Prior to Crispin Porter + Bogusky advertising agency and KBS, Lori has worked as the President of the McCann Erickson New York flagship office and before then as the worldwide McCann Worldgroup’s chief innovation officer. At McCann, Senecal established the TAG logic, which is a marketing masterpiece entity for young adults.

Lori frequently gives out business intuitions and idealistic leadership through speaking meetings, television interviews, op-Eds, and award tribunals. She was titled one of Ad Age’s females to watch for in 2014 and in 2013 she was awarded a Quantum Leap award at the AWNY Game Changer Awards. She is the founder of the Isaac+ award, which honors inventive students. She has also been the jury chair of Isaac Awards for the past two years.Since joining Crispin Porter + Bogusky advertising agency in 2015, Lori has made an overwhelming significance on both culture and business, establishing an absolutely modernized global organization that is energetic, cooperative, and inventive, contributing to international consistency and also a powerful local market elegance.