Whitney Wolfe is the founder and Chief Executive Office of Bumble, a female focused dating app. Before creating Bumble she was the co founder and Vice President of Marketing for Tinder. It was her that helped grow Tinder into one of the world’s biggest dating platforms, using her superb marketing skills.
After a sexual harassment and discrimination case, Whitney Wolfe decided to leave Tinder and start her own company. She wanted a place that gave women a voice in the digital dating world, and so Bumble was created and came to life in 2014. Since then the app has gained over 30 million users and continues to grow everyday. It’s a very simple premise that gives women the power in the dating world. On Bumble, women must make the first move. That’s it.
Whitney Wolfe didn’t stop at dating though. Bumble now has ways to make friends through Bumble BFF, and professional connections through Bumble Bizz. Whitney Wolfe has made it her goal to never change the point of Bumble though, and was recently named one of the most influential people this year. She always represents authenticity and self empowerment.
Wolfe is currently working to expand her app to greater distances. The company recently spent $1 billion to expand into the New Zealand market. They were already widely successful in Australia and wanted to continue that upward trend. With three apps under the Bumble brand Whitney Wolfe sees nowhere to go but up.
Wolfe currently holds a 20% stake in her company and another 79% is held by Badoo founder Andrey Andreev. Both wanted to focus on an app that gave women a safe environment, but also held those who behaved inappropriately responsible for their actions. She is also focused on women in business, not just in her app. The Bumble company’s employees are 85% women.
Wolfe has a Bachelor of Arts in International Relations from the Southern Methodist University. She also attended the Paris Sorbonne University. At only 29 years old, Wolfe is amazingly successful in both her career at Tinder, and her new one at Bumble. She is happily married to Michael Herd. She and her husband are both entrepreneurs. She has Bumble, while her husband is a restaurateur. Ironically the two did not meet on a dating app of any kind, but instead in real life. Wolfe still was the one to make the first move though.
Whitney Wolfe’s Social Media: twitter.com/whitwolfeherd?lang=en